Tina Lavallee began her internship
in January 2014 with Kathy Deveroux,
an advertising executive who handles product promotion for Chaddock
Furniture and others in the furniture
industry. The job involves writing ad
copy in the form of short, creative product bios that will be incorporated into
Chaddock’s
website, catalog, and market materials.
Writing furniture ad copy requires a wide range of skills, including a
thorough understanding
of terms and styles, as well as insight into how an
interior designer may use each piece and the product information that they
require. Tina was especially well-suited
for this internship because in addition to her education in interior
design, she has worked as a freelance writer for more than 10 years.
A typical day begins at Kathy Deveroux’s in-home office in
Greensboro, NC and often involves
conference calls with Chaddock
Furniture’s stable of prestigious furniture designers. Chaddock
is considered a high-end producer and currently markets lines by David Easton,
Mary McDonald, and Larry Laslo. Communication with the designers
themselves is important, as their thoughts and inspirations on each piece are
integral to their ad copy. Each piece of
furniture is assigned a product bio, complete with descriptions of why Chaddock
loves the piece, design inspiration, craftsmanship details, technical
specifications and customization
details. The goal is to spark a
potential buyer’s interest while providing essential details that are often
left out of other furniture manufacturer’s
catalogs and websites.
“This internship has given me a lot
of insight into the world of furniture marketing and product design. It is a fast-moving, highly competitive
environment that plays a major role in our local economy, “ says Tina.
Tina Lavallee currently lives with
her family in Asheboro, North Carolina. She looks forward to working in the
interior design field following her graduation from Randolph Community College
in May 2014.
Post was written by Tina Lavallee for Randolph Community College. For more information on Tina you can check out her blog at:
For more information on a career in Interior Design contact Holly Barker, Department Head of Design Programs at Randolph Community College. Contact Holly at 336-633-0284 or via email at hdbarker@randolph.edu
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